These guys are great.

Like all the best stories, it started in the pub when they had the idea of making a 'posh Peperami'. Fast forward through a lot of dry cured charcuterie and their range of snacks can be found in BrewDog pubs and supermarkets.

We worked with Creative Director legend Flo Heiss and the team at SAC to design their first ever brand book. Gotta love a brand book: they tell the story clearly, they galvanize the troops and help sell a brand externally too.

In a digital world, it's nice to do something physical. Everything just seems to be PDF these days.