We refreshd the Prime brand!

No, not that Prime brand… Prime, the global healthcare marketing agency.

Like the drink though, the brief asked us to add loads of energy to their identity – as Prime had repositioned to tell a story of 'accelerating life-changing solutions'.

We obliged, with a moving, 'digital-first' fresh logo, an electric blue identity theme, a series of animated waves and ripples, and a buzzy brand mantra video to get everyone excited.

We also helped the business move towards a monolithic brand architecture, so that all its teams and services unified and made a stronger impact with their clients.