Out of nowhere, padel is booming. It's fresh, inclusive, and fun. We were asked by one of the sport’s pioneers to give them a brand and identity that would support a vision to get everyone, everywhere, into padel.

Padel Parx creates and activates padel courts for minorities, overlooked communities and regenerated locations.

We suggested a name tweak to introduce an ‘X’ motif. We took their court surface as inspiration for their brand colour. We created the elements to show how the experience is super-welcoming and unintimidating.