Padel is the fastest-growing sport in the UK. It's fresh, inclusive, and fun. We were asked by one of the pioneers in this activity to give them an identity that would stand out and represent a brand that wants everyone, everywhere to get into padel.

Padel Parx creates courts and gets them activated, with a focus on overlooked communities and locations.

We suggested a name tweak to introduce an X motif. We took their signature court colour to be the identity's lead colour. We then built a world around it that makes the experience at every Padel Parx feel super-welcoming and unintimidating. Let's play!