One Park Drive is the UK’s first residential tower by world-renowned architects, Herzog & de Meuron, the firm behind the Tate Modern, among other iconic buildings. It rises from the heart of London’s Canary Wharf Estate.

We were asked to create a global campaign to promote the tower’s penthouses. Our solution hinged on a gallery of key messages that incorporated the logo, which could appeal to different audiences. We worked with esteemed photographer Lee Mawdsley, generating a fresh suite of imagery and animation studio WeCanMake, to create eye-catching digital ads for marketing and social media opportunities. We then adapted the core campaign to create Christmas, New Year's Eve, and Lunar New Year variants.