Mercury is an international money transfer business. They make sending, receiving and transacting across currencies cheaper, faster and easier.
The team were looking to refresh their brand and they looked to expand their offer and services, as well as to keep ahead of the competition. We began by helping them to clearly articulate their story, headlined by a value propositiuon of being ‘mavericks of make-it-happen’. Our next task was to design a visual story that matched this ethos. We gave them a colourful, mercurial world of movement.