We created the original Lobster brand, a Spanish mobile and fibre service that's all-in-English. As the business and offer developed, we have worked with the team on campaigns to keep it fresh.

In 2025, we developed a completely refreshed campaign style and messaging approach that explored the visual identity, too. Effectively, a single project to create a campaign approach and identity evolution. 

We updated all the identity elements and guidelines and helped to art direct a new image gallery. We focused on a new brand asset, "Mr Lobster". Using AI, Mr Lobster can quickly and cost-effectively adapt to an endless variety of campaign needs.