Lilli is an amazing new technology that allows people to live independently. It discreetly monitors behaviours in someone’s daily home life to give people, and those involved in their care, the reassurance that all is well. It is a digital breakthrough that could change the world.
We came up with the name and created the brand identity. We worked directly with the founders and directors to first identify and articulate what the story was – and then imagine the brand world around it.
It’s an innovation powered by technology – but the story is a very human one. We reflected that in everything from the name to the logo design and tone of voice.