Sometimes we work on tiny, little branding jobs. Then along comes a Super Star Destroyer.

CYO is a global beauty brand from Boots Walgreen Alliance. It seeks to connect to a younger audience with its freestyle 'mix, layer, hack' philosophy.

Brands that are so flexible and creative need careful guidelines to be liberated and cohesive. Working with the Studio of Art & Commerce, we helped develop the brand's identity and delivered the crucial, empowering brand guidelines.