Now, more than ever, a website is the all-important introduction to many brands. Conductor, the leading high-end property marketing consultancy, recognised this and asked Lawless to design them a new website that made its offer crystal-clear, informative and engaging.
We needed to create an easy and compelling story. So, we first helped them resolve their narrative and site structure.
We then gave them creative options on how the site could look and feel – and looked to evolve their brand’s identity through this project. We distilled their multi-layered business offer into bite-size and clearly articulated information design. We made some funky animated bits and injected warmth and a human touch in all the right places.
With a tight deadline: the creative, design and programming was done at lightning speed. It was intense, but we brought oodles of positivity, energy and can-do spirit to the project, and it all paid off.