Common Projects is transforming urban living, led by a very human promise: property development as if people mattered.
They are championing communities, quality homes, affordability and sustainability. It’s a revolution that needed a Lawless logo and identity.
We ran a workshop to get to the essence of the brand and then created concept worlds that would fit. Our most disruptive direction really tuned into the team’s bold spirit.
Was it luck that meant the name could be transformed into a community? Maybe. Though, in our experience, the harder you try: the luckier you get.
See the Lawless designed website…
