Cartis is one of those game-changing ideas. It allows for simple and frictionless purchasing on any and every digital experience: web or social media. If there's an image of it online, you can buy it. One shopping cart for everything in the known, visible webiverse.

We had to create a brand that could attract shoppers and retailers alike. It had to somehow feel completely inclusive, uncomplicated, believable and intuitive, and look cool as an app icon too.

We brought a fresh look to the age-old shopping basket icon. We boiled down the entirety of global purchasing potential into just five key essentials, including the fuel of champions: a pepperoni pizza, and the good ol' timeless teddy bear.

The logo then inspired an eclectic world of material goods confetti and an internationally simple and convincing tone of voice.