All businesses, especially tech ones, go through a moment where their world changes around them. The smart ones change their game to fit with the future.

BN is a successful specialist connectivity provider in Switzerland. It forged its early success on fibre-based products and services. The world moved on, and they recognised they needed to evolve and futureproof their story and visual identity in order to thrive.

We evolved their name, from Broadband Networks, to the simpler, timeless 'BN'. We gave them a cool NASA-like logo, brought in an aspirational visual and verbal tone. We tuned the wit-o-meter to allow for brand insight expressed in a human and playful way.

And… We have stayed with them. We continue to deliver brand and marketing needs for BN: we love to make our client relationships futureproof too.