Insurance is a really tough sell.
Very important.
But very dull.

Bikmo is an innovative bicycle insurance brand, backed by UK insurance giants Hiscox. They asked Lawless to help bridge the gap between the indifferent customer who really should put insurance to the top of their to-do list, instead of the less vital but way more enjoyable evening bike ride to the pub.

We helped define the brand and develop the brand identity. As the Bikmo creative partner, Lawless is delivering marketing ideas and content, being a part of the team that's shaking the insurance sector quite nicely.

By the way, all cycling-related branding enquiries to Lawless receive a 5% discount and the promise that their work will be headed-up by a Category 2 Road & Track racing cyclist and Level 2 qualified British Cycling coach. Jus' sayin'. Allez!