ZSL. What an amazing charity. Helping wildlife across the world. Working in 90 countries. Running the amazing London Zoo and Whipsnade Zoo. 200 years old and going strong.

But not enough people know about them.

Working with The Chase, Lawless helped ZSL find its feet for the 21st Century. We helped bring all stakeholders together around a brand idea everyone could passionately get behind and feel good about.

We also helped direct much of their campaign needs and sub brands as the evolved brand directed their marketing and communications in a fresh way.

Brand definition
Creative strategy
Creative direction
Running a brand workshop in the gorilla enclosure with 45 people