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Martin here was the creative director behind the creation of the Yota logo and initial brand identity. Nuf said.

Actually - not quite. Yota went from three people with an idea to one billion dollar valuation in three years. It became a Forbes cool brand and won lots of awards, including a Google one.

And Nuf is the name of the logo: 'fun' on its head.

Yota
Identity
Brand
Writing