Martin was the creative director for the Design Effectiveness Award winning identity for The Body Shop's campaign to end child sex trafficking.

The awful subject needed a way into the high street. The answer lay in the act of stopping the world's fastest growing criminal activity. That is positive. The 'stopping hand' became a global symbol and gesture. Changing the law in 22 countries. Generating Europe's largest petition. Gaining an invite by the UN. Doing tonnes of good.

The Body Shop
Creative strategy
Creative direction
Logo design