Martin was the creative director for the Design Effectiveness Award winning identity for The Body Shop's campaign to end child sex trafficking.
The awful subject needed a way into the high street. The answer lay in the act of stopping the world's fastest growing criminal activity. That is positive. The 'stopping hand' became a global symbol and gesture. Changing the law in 22 countries. Generating Europe's largest petition. Gaining an invite by the UN. Doing tonnes of good.