Working with The Chase, we teamed together for one of Russia's top banks who backed us to position and develop a new digital lifestyle brand that was utterly defined by what you wanted it to be.
You got that feeling they never thought we'd crack it. Then we honed the strategy on potential, not second guessing what people want. We presented the concept of celebrating the space around a thought rather than the thought itself. It was then when Vlad asked if there was any vodka in building to toast and celebrate.