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Perhaps the best name we created in 2015. In fact, we said if they didn't take it, we'd change Lawless's name to this. The OIC - geddit? - is a new brand for a leading digital entertainment brand wanting to develop innovative and enriching stories and series for kids 4-14.

With the name approved, we created a freestyle brand around it, including a logo we wish we could afford Futura to have tagged.

The Office of Imagination and Curiosity
Brand definition
Naming
Brand design
Unguidelines