Pavel is an amazing chap. He grasped the collapse of the Soviet Union with both hands and made his fortunes with some bold and interesting new companies.
ibox is one such example. In a region where cash is king, we helped develop a brand that would give small business owners and consumers in Russia and other CIS states the confidence to transact through mobile technology.
Our approach was to make the brand friendly and unlike all the others trying to sound techy and, frankly, a bit dull.