Insurance is a really tough sell. Very important. But very dull.

Bikmo is a new and innovative bicycle insurance brand, backed by UK insurance giants Hiscox. They asked Lawless to help bridge the gap between the indifferent customer who really should put insurance to the top of their to-do list, instead of the less vital but way more enjoyable evening bike ride to the pub.

Now, as the Bikmo creative partner, Lawless is developing the brand identity, delivering marketing ideas and content, being a part of the team that's shaking the insurance sector quite nicely.

Brand definition
Brand guardianship
Brand design
Promo ideas